2016 Mentors


Read about the mentors that took part in the 2016 programme. Each 2016 participant was paired up with one of these incredible industry professionals to learn skills and get advice to shape their event and music industry career!



Ami started her music career as a teenager playing in garage bands - and with a DIY ethos and experience as a musician in her own right, paved her own road in the music industry. As a booking agent and on-road tour manager in the live music and touring realm, Ami has ticked off everything from small local shows, small national festivals and an extensive list of international and domestic tours which span Central Europe, The United Kingdom, The United States, Canada, Australia and New Zealand. While working for New Zealand distributor Rhythmethod for several years, Ami focused on working with local artists through the motions of album release lead-in - from artwork and physical production details, press kits, advertising ideas, release sheets and sales into local retail. Ami has a thorough understanding of sales and royalties from running sales accounts behind the screen, as a musician receiving them herself, and as a band manager chasing them up! Now as a freelancer in the industry, Ami fills many roles - from artist liaisons for festivals, driving tour parties, merchandising shows, and booking offshore tours and tour managing. All-rounder roles that have stemmed from a DIY attitude and allow perspective and understanding from multiple angles are what Ami feels are the key to her success and ability to relate and successfully work with artists.



Amy began her event management career whilst still a student at college, managing local bands and working for Zeal, an organisation committed to fostering creativity in NZ youth. Some of her career highlights include working behind the scenes at WOMAD, Rhythm and Vines, TSB Bank Festival of Lights, Playground Weekender (Australia) and FIFA U-20 World Cup 2015. She holds a degree in Event Management from AUT, and brings her nine years of industry experience to her current position at Auckland Council as an Event Organiser. Currently her focus is on working towards sustainable ‘zero waste’ events.



Like all semi-jaded musicians, Anthony made his start in promoting as a touring musician, booking shows and tours for his band Glass Owls. A motor-mouth, Blockbuster membership & some semblance of conviction landed him a part-time gig running Cassette 9’s infamous bandnight: MUM CLUB, which he went on to helm for over three years. During his tenure, he hosted acts as diverse as BADBADNOTGOOD, Nosaj Thing, Harts, OPOSSOM & some of the best and brightest from Auckland’s burgeoning local scene. From there, Anthony set up 100% GOOD, a blog & touring company, and has run tours for Mac DeMarco, Parquet Courts, Kings Tuff, Young Fathers and Mini Mansions.
Anthony has three plans for the future. These include:
1. Mini-golf tour of NZ
2. Maybe start a venue?
3. Pay someone to write the next bio



Ellie has had 3 years of experience working in the music industry. After graduating from MAINZ in 2012 she started in music management working with artists such as Jupiter Project, Dane Rumble and Titanium. She began touring in 2014 and since then has been on the road with some of New Zealand’s top artists including Brooke Fraser, Devilskin, Fat Freddys Drop, Tami Neilson, Marlon Williams and Sol3 MIO. Ellie has turned her hand to various elements of live shows, from ticketing and merchandise sales to site management and event producing. In 2014 and 2015 she was the event producer for Christmas in the Vines, an event which draws 8,000 people in attendance.



Kat Saunders is a publicist with five years experience working in the music industry as a publicist and label manager for Australasian music company The Mushroom Group, and many more years before that working in music retail in NZ and abroad. A passionate music fan, Kat is active in the music scene as an organiser of the Super Rad Babes DJ club nights, which give aspiring DJs the chance to DJ out while raising money for local charities benefiting women. She’s a some time DJ, a former Wire host at 95bfm and has skills in event management, marketing, and public relations. She is currently working as the publicist for Auckland Museum.



Lorraine Barry began managing Dave Dobbyn in 2004 and her roster includes L.A.Mitchell, Terrible Sons, nomad and Mark Vanilau.  She is a keen mentor of young artists setting out in music. She began her career as a journalist before moving from Northern Ireland to London to work for Virgin Records for 16 years.  Prior to emigrating to New Zealand she was Director of International Marketing for Virgin Music Group,  helping shape the global careers of artists including Massive Attack, Ice T, Placebo, The Verve, John Lee Hooker, Neneh Cherry, Chemical Brothers and the phenomenon that was the Spice Girls.   In 1999 she won the Special Achievement Award at the UK music industry’s Women of the Year Awards and is a previous MMF Manager of the year.




Sarin Moddle has spent the last 8 years working across radio, writing, and operations. She brings a breadth of experience across live events to the Ignite Programme, from promotions, activations and event management for 95bFM to transport, logistics, site ops, and artist hospitality. She’s worked on festivals across New Zealand and Canada in various capacities, including Northern Bass, Rhythm & Vines, Electric Avenue, Laneway, Big Day Out, Osheaga, Rock the Shores, and Squamish Valley Music Festival. She has also spent a number of years heading up the bar at the Powerstation and in her spare time (...) is the Operations Manager for The BizDojo.





Teresa Patterson is a partner in CRS Music Management in New Zealand, a full service management company who’s clients include The Naked and Famous, Brooke Fraser, I Am Giant, Breaks Co-op and PleasePlease. CRS Music Management also have a touring arm that for the 10 years have been the local promoters for The Big Day Out and have toured in NZ – FUN, Bring Me The Horizon, Leon Bridges, Sleater Kinney, Snoop Dogg, Crystal Castles, Pretty Lights, Alabama Shakes, Odd Future amongst others. They are also behind the Auckland City Limits festival debuting this March at Western Springs. Teresa started in the Music Industry over 20 years ago – first at Polygram Records for 5 years (now Universal) in sales, then promo and marketing and then at Virgin Records for 5 years as a Marketing/Label Manager where she worked on bands such as Massive Attack, Chemical Brothers, Spice Girls, Van Morrison, Faith No More, Portishead, Sting, Salmonella Dub and many more. For the last 9 years she has been the Chairperson of the New Zealand Music Managers Forum.



Wairere Iti has been involved in New Zealand Music for over 20 years. As co-founder of Auckland based booking agency Grafiti Entertainment he has represented: Batucada Sound Machine, Tahuna Breaks, Sons of Zion, Sweet and Irie, Scribe and Savage. He has toured extensively throughout Europe, USA, Australia and New Zealand and has worked as tour manager for Six60, Iva Lamkum, I Am Giant, Maisey Rika and Tama Waipara. Wairere has considerable experience in domestic and international bookings and also has great tips on Tour Managing and what that means.



Zac Arnold spent nearly four years at the helm of 95bFM's Breakfast show and is now gainfully employed in our nations service as a Music Features Producer for Radio New Zealand. In his spare time he lends his hand to DJing (St Jerome's Laneway Festival Guitar Wolf, oOoOO and Metz) Zac has DJ'd under the moniker Rave Dobyn (NZ classics only) and is 1/8th of classic rock DJ gang Bogan Josh. Having first organised his first show at 15, Zac now curates Flying Out's The Other's Way series and was the driving force behind NZ Psych Fest. Zac's other passions include getting behind a camera, documenting the local music scenes as Proudly Amateur, filming 95bFM insessions and the HQ and live session at RNZ National. Zac spent two years employed as a jack of all trades 'Good Sort' at Flying Out and as a musician Zac has performed in Mean Girls, Little Bark and now as the bassist in sere.

*Thanks to the wonderful people at NZ Music Managers Forum (MMF)
for sponsoring these fantastic mentors for IGNITE 2016.